Genuine Citizen Eco Drive Silver and Gold Watch

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The watch that never stops, wherever you are.

Inventing a technology to ensure watch that never stops anywhere in the world was one of the challenges for CITIZEN.

In 1976, we invented the world’s first light-powered analog quartz watch that runs using only light as a power source. This technology, now known as “Eco-Drive,” can generate power from any light source, artificial, natural and even dim light to keep watches running without ever replacing batteries.

As a pioneer of the field, we set new challenges for ourselves to bring forth the full potential of power generation using light.

CITIZEN’s Eco-Drive technology has won acclaim in Japan and other countries for its contribution to environmental protection. In 1996, an Eco-Drive watch was nominated as the first watch to qualify for the Eco Mark, a label managed by the Japan Environment Association (JEA). In 2014, CITIZEN became the first watchmaker to earn a Gold Prize in the JEA’s Eco Mark Awards.