Get to the Top on Google by David Viney "The SEO Expert"

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings – and Stay There
David Viney ‘The SEO Expert’

CONDITION

• Does not look new but is in excellent condition
• Cover is protected from dust and scratches by transparent self-adhesive contact paper
• Very minimal creasing along the spine
• No highlighting or writing along the margins
• No underlining
• No missing or damaged pages

• One crease on back bottom cover
• A few air bubbles

DETAILS

From one of the United Kingdom's leading search engine optimzation (S.E.O) experts who has worked with major companies like Amazon.com, the most comprehensive, accessible and up-to-date guide to S.E.O available. Written in a readable style for the beginner, but at the same time comprehensive enough for the skilled marketer, Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales.

Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an assessment of the impact of Web 2.0 on internet marketing strategies. It includes a seven-step approach to search engine optimization and website promotion, tried and tested tips and tricks to achieve top rankings on Google and other search engines Readers will be benefit from a free 6-month membership to the author s S.E.O Expert Services Thinking of search engine optimization is like cooking a meal. Keywords and key phrases are your ingredients.

Discovering phrases that pay is all about finding the right key phrases for your business, then deploying the for best effect in your site and campaign. Courting the crawl explains how to help Google find your pages and index all of them appropriately, through building the right technical foundations and structure for your new or existing website. Priming Your Pages covers the S.E.O art of page copy-writing and includes deploying your phrases that pay through your site and manipulating Google search engine results pages. By landing the links in a well-managed link-building campaign you can go from an also-ran to world champion by establishing both the importance and relevance of your site.

CONTRIBUTORS Author: David Viney

PUBLISHED BY Hodder & Stoughton General Division

EAN 9781857885026

DATE PUBLISHED 27 March 2008

COUNTRY United Kingdom

CITY London

PAGES 256

GENRE Web graphics & design

WEIGHT 382 g

WIDTH 152 mm HEIGHT 233 mm SPINE 18 mm