GLOBAL MARKETING 6ED - KEEGAN,W

Name: GLOBAL MARKETING 6ED - KEEGAN,W
SKU: 9780137042685
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New

Location

South Africa

Product code

9780137042685

Bob Shop ID

672595268

The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world including the global financial crisis.

TITLE: GLOBAL MARKETING 6ED

AUTHOR: KEEGAN,W

SKU: 9780137042685

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 01/01/2010

BINDING: Paperback / softback

CONDITION: New

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