GLOBAL MARKETING 7E - KEEGAN,W

GLOBAL MARKETING 7E - KEEGAN,W

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Product details

Condition
New
Location
South Africa
Product code
9780273766711
Bob Shop ID
676586502

For undergraduate and graduate global marketing courses. The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

TITLE: GLOBAL MARKETING 7E

AUTHOR: KEEGAN,W

SKU: 9780273766711

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 29/03/2012

BINDING: Paperback / softback

CONDITION: New

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