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For undergraduate and graduate global marketing courses. The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
TITLE: GLOBAL MARKETING 7E
AUTHOR: KEEGAN,W
SKU: 9780273766711
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 29/03/2012
BINDING: Paperback / softback
CONDITION: New