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Global Marketing, Global Edition - Mark Green
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Global Marketing, Global Edition - Mark Green

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Product details

Condition
New
Location
South Africa
Product code
9781292304021
Bob Shop ID
645948571

For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketingâs environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

TITLE: Global Marketing, Global Edition

AUTHOR: Mark Green

SKU: 9781292304021

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 20200220

PLACE PUBLISHED: United Kingdom

PAGES: 632

DIMENSIONS: 269x213

WEIGHT: 1720

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