Global Marketing: Global Edition - Warren J. Keegan

Global Marketing: Global Edition - Warren J. Keegan

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South Africa
Product code
9780273766711
Bob Shop ID
637843457

For undergraduate and graduate global marketing courses. The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

TITLE: Global Marketing: Global Edition

AUTHOR: Warren J. Keegan

SKU: 9780273766711

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 29/03/2012

PLACE PUBLISHED: United Kingdom

PAGES: 600

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 277 mm x 20 mm

WEIGHT: 1100 gr

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