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For undergraduate and graduate global marketing courses. The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
TITLE: Global Marketing: Global Edition
AUTHOR: Warren J. Keegan
SKU: 9780273766711
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 29/03/2012
PLACE PUBLISHED: United Kingdom
PAGES: 600
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 277 mm x 20 mm
WEIGHT: 1100 gr