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Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed enabling students to understand the impact of decisions on marketing efforts worldwide.
TITLE: Global Marketing Management
AUTHOR: Kiefer Lee
SKU: 9780199609703
PUBLISHER: Oxford University Press
DATE PUBLISHED: 29/03/2012
PLACE PUBLISHED: United Kingdom
PAGES: 608
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 193 mm x 265 mm x 25 mm
WEIGHT: 1438 gr