Global Marketing Management - Kiefer Lee

Global Marketing Management - Kiefer Lee

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New
Location
South Africa
Product code
9780199609703
Bob Shop ID
643297638

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed enabling students to understand the impact of decisions on marketing efforts worldwide.

TITLE: Global Marketing Management

AUTHOR: Kiefer Lee

SKU: 9780199609703

PUBLISHER: Oxford University Press

DATE PUBLISHED: 29/03/2012

PLACE PUBLISHED: United Kingdom

PAGES: 608

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 193 mm x 265 mm x 25 mm

WEIGHT: 1438 gr

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