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The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world including the global financial crisis.
TITLE: Global Marketing
AUTHOR: Warren J. Keegan
SKU: 9780137042685
PUBLISHER: Pearson Education (US)
DATE PUBLISHED: 01/01/2010
PLACE PUBLISHED: United States
PAGES: 624
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 274 mm x 216 mm x 23 mm
WEIGHT: 1254 gr