Global Marketing - Warren J. Keegan

Global Marketing - Warren J. Keegan

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Product details

Condition
New
Location
South Africa
Product code
9780137042685
Bob Shop ID
632648039

The excitement challenges and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world including the global financial crisis.

TITLE: Global Marketing

AUTHOR: Warren J. Keegan

SKU: 9780137042685

PUBLISHER: Pearson Education (US)

DATE PUBLISHED: 01/01/2010

PLACE PUBLISHED: United States

PAGES: 624

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 274 mm x 216 mm x 23 mm

WEIGHT: 1254 gr

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