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Global strategies: insights from the world`s leading thinkers

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Condition
Secondhand
Location
South Africa
Product code
HJGC
Bob Shop ID
613088079

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Condition : Good.

        Harvard Business Review, 1994, Hardback - Economics - 243 pp.
         This collection of 14 Harvard Business Review articles combines the most influential thinking on global strategy with a preface by Percy Barnevik & an afterword by Rosabeth Moss Kanter that present a compelling vision of competitive strategy in an increasingly borderless world.
        The book offers perspectives from leading academics & executives who have mastered the challenges of globalization, whether it is characterized by opening new markets overseas, coordinating production & service delivery worldwide, or fending off foreign competitors at home. Examples from successful companies around the world as well as commentary from the preeminent voices in the field are featured.
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