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Good to Great by Jim Collins examines why some companies transition from being good to truly great while others fail to sustain success. Based on extensive research, the book identifies key factors that drive long-term excellence, such as disciplined leadership, a culture of accountability, and a focus on core strengths. Collins introduces concepts like the Hedgehog Concept, Level 5 Leadership, and the Flywheel Effect, offering practical insights for businesses aiming to achieve lasting greatness.
