Groundswell Expanded and Revised Edition - Charlene Li

Groundswell Expanded and Revised Edition - Charlene Li

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New
Location
South Africa
Product code
9781422125007
Bob Shop ID
620271004

Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.

TITLE: Groundswell Expanded and Revised Edition

AUTHOR: Charlene Li

SKU: 9781422125007

PUBLISHER: Harvard Business Review Press

DATE PUBLISHED: 01/05/2008

PLACE PUBLISHED: United States

PAGES: 224

BINDING: Hardback

LANGUAGE: English

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