Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Defines 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.
TITLE: Groundswell Expanded and Revised Edition
AUTHOR: Charlene Li
SKU: 9781422125007
PUBLISHER: Harvard Business Review Press
DATE PUBLISHED: 01/05/2008
PLACE PUBLISHED: United States
PAGES: 224
BINDING: Hardback
LANGUAGE: English