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Showcases the varied and inventive tactics that are being used by big-name brands non-profit organizations and individuals to promote themselves their ideas and their products. This title features over 70 international campaigns including: Stunts Street Propaganda Sneaky Tactics Site-specific campaigns and Multi-fronted attacks.
TITLE: Guerilla Advertising 2: More Unconventional Brand Communications
AUTHOR: Gavin Lucas
SKU: 9781856697477
PUBLISHER: Laurence King Publishing
DATE PUBLISHED: 05/09/2011
PLACE PUBLISHED: United Kingdom
PAGES: 192
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 231 mm x 300 mm x 18 mm
WEIGHT: 1110 gr
