Guerilla Advertising 2: More Unconventional Brand Communications - Gavin Lucas

Guerilla Advertising 2: More Unconventional Brand Communications - Gavin Lucas

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New
Location
South Africa
Product code
9781856697477
Bob Shop ID
631668963

Showcases the varied and inventive tactics that are being used by big-name brands non-profit organizations and individuals to promote themselves their ideas and their products. This title features over 70 international campaigns including: Stunts Street Propaganda Sneaky Tactics Site-specific campaigns and Multi-fronted attacks.

TITLE: Guerilla Advertising 2: More Unconventional Brand Communications

AUTHOR: Gavin Lucas

SKU: 9781856697477

PUBLISHER: Laurence King Publishing

DATE PUBLISHED: 05/09/2011

PLACE PUBLISHED: United Kingdom

PAGES: 192

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 231 mm x 300 mm x 18 mm

WEIGHT: 1110 gr

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