Want to reach consumers in innovative ways? Guerilla Marketing is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it!

 

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

 

Reach customers wherever they are

Develop a cohesive guerilla-marketing campaign

Capitalize on the hottest trends

Cut through the constant marketing clutter

Make products and brands stand out

Use buzz, viral, grassroots, and experiential marketing

Write a great press release

Create opportunities for partnership and tie-ins

Find budget-friendly ways to go guerilla

Build a powerful online presence

Work with existing contacts, publicists, and the press