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This textbook on the practice of public relations in Southern Africa has been thoroughly revised and updated to reflect the most recent trends and developments in public relations. New case studies - on the National Lottery and the Arrive Alive campaign -
TITLE: Handbook of Public Relations
AUTHOR: Gary Mersham
SKU: 9780195780550
PUBLISHER: Oxford University Press Southern Africa
DATE PUBLISHED: 20011231
PLACE PUBLISHED: South Africa
PAGES: 398
DIMENSIONS: 240x170
WEIGHT: 661