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Handbook of Public Relations
Condition: Pre-owned; Good (G)
Author: JC Skinner
Format: Paperback
Edition: 7th
ISBN-10 : 0195789040
ISBN-13 : 978-0195789041
The leading SA text giving an academic and practical perspective on public relations in the business and management environment. The updated edition includes the recently developed Global Protocol of Ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focis. A set of power point slides related to the case studies and the checklists accompanies the seventh edition.
| How We Grade Our Books New (N): Brand New Book Excellent (EX): The book has no torn or missing pages, has no writing or highlighting. It's like new. Very Good (VG): The book has no torn, missing pages, writing or highlighting. Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book. Good (G): This book has no large tears or any missing pages, but it may contain very little writing or highlighting. A few creases on the spine, perhaps a forward lean, bumping on corners or shelf wear; maybe an inscription inside or some shelf wear or a small tear or two on the dustjacket. Acceptable (AC): This book has no missing pages and may have considerable writing or highlighting but the text must not be obscured.
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