Handbook of Public Relations - Seventh Edition. Reduced!

Handbook of Public Relations - Seventh Edition

Skinner, Von Essen, Mersham.

The leading SA text giving an academic and practical perspective on public relations in the business and management environment. This edition includes the recently developed Global protocol of ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focus. A set of power point slides related to the case studies and the checklists accompanies this edition.

Table of Contents:

• Fundamentals of public relations
• The scope and ethics of public relations
• the development of public relations
• the practice of public relations
• public relations and research
• public relations and marketing
• public relations and advertising
• public relations and selling
• public relations and communication
• effective listening
• employee communication
• planning a public relations programme
• the mass media
• print media
• the mass media
• electronic media
• closed circuit television and video
• audiovisual media
• The techniques of public relations
• effective communication
• the spoken word
• effective communication
• the presentation of papers
• business correspondence
• direct email advertising
• annual reports and special publications
• house journals
• background to printing and publishing
• promotional activities
• sponsorships
• exhibitions and trade fairs
• conferences and seminars
• plant openings and open days
• corporate image and corporate identity
• corporate social investment
• public relations and crises
• public relations and industrial relations
• Doing it right
• A practical guide to protocol, business etiquette and handing special events

Slight surface scratching on cover and slight water damage on top and side pages.  Light browning on thickness of pages.  No markings or notes.  Rest of book in good condition!