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Divided by into sections by decades this book explores the legendary campaigns and brands of advertising's modern history with specific anecdotes and comments on the importance on various campaigns. It includes the picture of the camel that originated the Camel package and the first Coca Cola ad.
TITLE: History of Advertising
AUTHOR: Stephane Pincas
SKU: 9783836502122
PUBLISHER: Taschen GmbH
DATE PUBLISHED: 04/07/2008
PLACE PUBLISHED: Germany
PAGES: 336
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 280 mm x 240 mm
