Name: Hooked: How Processed Food Became Addictive
SKU: msc5s3
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Hooked: How Processed Food Became Addictive

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Published by WH Allen, 2021, softcover, index, 274 pages, condition: as new.

When is food addictive, and under what circumstances? Why do some people succumb to compulsive overeating more than others? How is it that so many others become vulnerable to food compulsions at critical moments in their lives? And what can be done to cope with or, in the case of kids, avoid food addictions?

As American-style processed foods transform the culture and habits of eating all over the world, Michael Moss explores food addiction and the obesity epidemic. Going behind the scenes of the most important food science experiments being conducted today, this book answers those pressing questions.

From revealing the science of addiction (and its legal implications) to exposing the diet industry, Hooked unveils the shocking true cost of food addiction.

Author Michael Moss is a Pulitzer Prize winning journalist. If you havent read his game changing 2013 book Salt Sugar Fat: How the Food Giants Hooked Us, start there and come back to this one. As you may infer from the title, Salt Sugar Fat is a deep dive into how the food industry pumped up (you guessed it) the salt, sugar and fat content of processed foods, making them them artificially reinforcing and subsequently not only awful for you, but extremely hard to resist. Hooked expands on this theme by exposing how recent insights into addiction science have further enabled the makers of processed foods to hack our brains, and make junk food LITERALLY addictive.

What we call addiction is most effectively conceptualized as a malfunction of our otherwise adaptive, evolutionarily conditioned motivational system and learning capabilities. Context sensitive motivational and behavioral adaptation enabled our ancestors to survive and reproduce in conditions of abrupt change, intense competition and extreme scarcity. Unfortunately these same motivational and learning processes can become hijacked and pathological with prolonged and repeated exposure to reinforcing stimuli of extreme salience, novelty and convenience. Chemically enhancing food products to be ridiculously stimulating, super cheap, and easily available in endless variety means that they operate on our brains in much the same way as drugs of abuse liability.

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