Hooked ~ Patrick Fagan

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Hooked ~ Patrick Fagan

Large soft cover

Excellent condition

"Hooked: Why Cute Sells...and Other Marketing Magic That We Just Can't Resist" by Patrick Fagan delves into the fascinating world of marketing psychology. Fagan uses insights from neuroscience and behavioral economics to reveal the hidden strategies behind memorable marketing.

The book outlines 8 simple rules that businesses can apply to ensure their messages are never ignored. These rules include using emotive messages, incorporating faces and names, creating a sense of mystery, and leveraging the power of cute and surprising elements.

It's an engaging read that provides practical advice on how to make your marketing efforts more effective and memorable.

Hooked ~ Patrick Fagan

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