Hospitality Marketing - David Bowie

Hospitality Marketing - David Bowie

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Condition
New
Location
South Africa
Product code
9780080967912
Bob Shop ID
631640775

Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality.

TITLE: Hospitality Marketing

AUTHOR: David Bowie

SKU: 9780080967912

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 22/03/2011

PLACE PUBLISHED: United Kingdom

PAGES: 434

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 839 gr

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