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Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality.
TITLE: Hospitality Marketing
AUTHOR: David Bowie
SKU: 9780080967912
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 22/03/2011
PLACE PUBLISHED: United Kingdom
PAGES: 434
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 839 gr