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Takes readers behind the scenes in the world of advertising showcasing 30 phenomenally successful campaigns. This title offers technical information on how the ads were developed accompanied by anecdotes from the creatives directors and clients with accounts of how the ads were made and the problems encountered along the way.
TITLE: How 30 Great Ads Were Made
AUTHOR: Eliza Williams
SKU: 9781856698214
PUBLISHER: Laurence King Publishing
DATE PUBLISHED: 01/01/2012
PLACE PUBLISHED: United Kingdom
PAGES: 224
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 213 mm x 273 mm x 19 mm
WEIGHT: 1090 gr