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The title, "How to Lose Friends and Infuriate People", is about the fact that anyone who applies what is endorsed in this book is likely to do just that. It is envisaged that this book (and its supporters) will be ripped to shreds by supposed experts who among them think that they possess the collective wisdom of the universe.
Critics of this book will start to raise all manner of irrelevant and superfluous questions that will do nothing more than unequivocally prove the need for such a book. These critics are called hindsight experts. They are the kind of folk who would have naively: jailed Galileo for suggesting that the world was not flat; banned Pythagoras from enlisting mathematics enthusiasts into his club; ridiculed Alexander Graham Bell for his "contraption"; and told Henry Ford that his invention would never sell, except to "the rich and idle".
