How to Plan Radio Advertising - Iain Maitland

How to Plan Radio Advertising - Iain Maitland

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South Africa
Product code
9780304334292
Bob Shop ID
632654415

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time each book is a practical guide to planning preparing running and evaluating a campaign in a particular medium.

TITLE: How to Plan Radio Advertising

AUTHOR: Iain Maitland

SKU: 9780304334292

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 05/12/1996

PLACE PUBLISHED: United Kingdom

PAGES: 160

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 240 mm

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