How to Succeed in the African Market - Winfred Oppong-Amoako

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First Edition, Zebra Press, 2019, Large-format Paperback - Business - 256pp. ISBN 9781776092956.

Home to some of the worlds fastest-growing economies, Africa is a hot investment destination. More than 75 percent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent? In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africas investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market. 

The book covers key topics such as informal trading, Chinas investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, including cross-border trading, corruption, permits and legal contracts. 

If youre new to investment or a successful businessperson looking to expand your brand, How to Succeed in the African Market  is an indispensable reference, giving you the information that will enable you to make informed decisions and prosper.

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