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Improve your ability to research and write a marketing plan with this step-by-step guide using the development of a plan for a fictitious company to help explain the process.
TITLE: How to Write a Marketing Plan
AUTHOR: John Westwood
SKU: 9780749475710
PUBLISHER: Kogan Page Ltd
DATE PUBLISHED: 03/09/2016
PLACE PUBLISHED: United Kingdom
PAGES: 192
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 140 mm x 215 mm x 9 mm
WEIGHT: 244 gr
