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How to Write a Marketing Plan - John Westwood
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How to Write a Marketing Plan - John Westwood

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Product details

Condition
New
Location
South Africa
Product code
9780749475710
Bob Shop ID
620261866

Improve your ability to research and write a marketing plan with this step-by-step guide using the development of a plan for a fictitious company to help explain the process.

TITLE: How to Write a Marketing Plan

AUTHOR: John Westwood

SKU: 9780749475710

PUBLISHER: Kogan Page Ltd

DATE PUBLISHED: 03/09/2016

PLACE PUBLISHED: United Kingdom

PAGES: 192

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 140 mm x 215 mm x 9 mm

WEIGHT: 244 gr

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