Published by BLINK Publishing, 2025, softcover, index, 326 pages, condition: new.
An examination of Elon Musk during the most consequential period of his life, from the height of his power as the richest man on Earth to the potential beginnings of his downfall.
What happened to Elon Musk? In six years, he turned Tesla into the worlds most valuable automaker and cast himself as a savior of humanity, an altruist whose fortune would stop climate change and colonize Mars. How did this modern-day Edison, once an undisputed genius, devolve into a polarizing and perpetually distracted CEO and the biggest bag-fumbler in human history? He didnt suddenly lose his mind, or morph into a tool of foreign agents. Elon Musk torched his reputation and put his entire empire at risk simply by being Elon Musk.
Hubris Maximus provides a gripping, detailed portrait of the billionaires rapid ascent, the chaos of his empire, and his spectacular public implosion. Washington Post reporter Faiz Siddiqui methodically deconstructs the making of the self-anointed Techno King, arguing that the warning signs were always visible to anyone willing to look. Musks audacity and erratic behavior drove his success from the start, and he relished in his increasing power; at every turn, he spurned regulators and whistleblowers, and replaced those who dared question him with loyalists. Now he is in a unique position to sabotage it all, and there is no one left to save him from himself.
This remarkable case study in the pitfalls of unyielding loyalty to one man and the fecklessness of a gridlocked government is ultimately a cautionary in a world that cant turn away from its screens, competence is no match for the power of influence and sustained attention.
This work of business journalism is equal parts juicy and deeply researched, making it an absolute page-turner. It recounts Elon Musks business foibles at Tesla and Twitter/X. The scariest part for me was reading about how dangerous and frankly half-assed Teslas Autodrive system is, and how carelessly the company rolled updates out without sufficient testing. Youre not going to find many details of Musks complicated personal life in these pages, nor will you find the inside scoop on DOGE. But if youre someone whos fascinated by poor business decisions, this is a super interesting read!
