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This is a rare signed and warmly inscribed copy of I Was Your Customer by Peter Cheales, the outspoken South African marketing and customer service expert who rose to prominence as the creator of the popular "Hello Peter" consumer complaint platform. Published in 2003, this book is both a candid critique and a practical guide, examining the disconnect between businesses and their customers in South Africa's evolving marketplace.
Cheales draws on real-life examples and decades of experience to expose the mistakes companies make when they neglect service, and offers actionable advice on how to win and retain loyal customers in an increasingly competitive environment. Written in a conversational and accessible style, this book remains relevant for business owners, customer service professionals, and marketing strategists alike.
The author's signature and personal inscription on the title page add a unique and collectible quality to this volume. A must-have for collectors of South African business literature or anyone interested in the early 2000s customer experience landscape.
