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Argues that when political candidates attack each other raising doubts about each other's views voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004 asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.
TITLE: In Defense of Negativity
AUTHOR: John G. Geer
SKU: 9780226284996
PUBLISHER: The University of Chicago Press
DATE PUBLISHED: 11/04/2006
PLACE PUBLISHED: United States
PAGES: 224
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 180 mm x 229 mm
WEIGHT: 362 gr
