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Softcover. English. Little, Brown. 2007. ISBN: 9780316730556. 263pp. Good condition in softcover. Since his death in 1977 Elvis Presley has become an even greater cultural icon than when he was making records and consuming deep-fried peanut-butter-and-banana sandwiches. IN SEARCH OF ELVIS sees Charlie Connelly set off on a journey to discover what makes Elvis so significant today and how his spirit is being kept alive more than half a century after he changed popular culture for ever. Charlie's odyssey takes him to Finland to meet an academic who performs Elvis songs in long-dead languages - while wearing a kilt; to Canada to find the orthodox Jewish Elvis tribute artist, Schmelvis; to Scotland to get fitted out with the Presley tartan; and culminates in Memphis, where Charlie stays at the Heartbreak Hotel (which is at the end of Lonely Street) and records a song in Sun Studio, the very room where Elvis arguably invented rock'n'roll. Book No: 47889