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Influence - The Psychology of Persuasion (Paperback, Revised) - Robert Cialdini
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Influence - The Psychology of Persuasion (Paperback, Revised) - Robert Cialdini

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Condition
New
Location
South Africa
Product code
9780061241895
Bob Shop ID
152065953
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"Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

 
By: Robert Cialdini
Pages: 320
Publisher: HarperBusiness
Isbn: 0-06-124189-X
Isbn13: 978-0-06-124189-5

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