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Influence: The Psychology of Persuasion - Robert Cialdini
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Influence: The Psychology of Persuasion - Robert Cialdini

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Condition
Secondhand
Location
South Africa
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Bob Shop ID
409000050

Influence: The Psychology of Persuasion - Robert Cialdini - 2007 - Softcover in good condition

Influence, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. You'll learn six universal principles, how to use them to become skilled persuader - and how to defend yourself against them.

  1. Weapons of Influence
  2. Reciprocation: The Old Give and Take... and Take
  3. Commitment and Consistency: Hobgoblins of the Mind
  4. Social Proof: Truths are Us
  5. Liking: The Friendly Thief
  6. Authority: Directed Deference
  7. Scarcity: The Rule of the Few

 

Pages: 320

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Very good service
15 May 2019