Integrated Advertising Promotion and Marketing Communications: Globa - Kenneth Clow

Integrated Advertising Promotion and Marketing Communications: Globa - Kenneth Clow

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Location
South Africa
Product code
9780273753285
Bob Shop ID
637843450

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising promotions and marketing communications together providing students with the information they need to understand the process and benefits of successful IMC campaigns.

TITLE: Integrated Advertising Promotion and Marketing Communications: Global Edition

AUTHOR: Kenneth Clow

SKU: 9780273753285

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 07/03/2011

PLACE PUBLISHED: United Kingdom

PAGES: 464

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 204 mm x 264 mm x 15 mm

WEIGHT: 830 gr

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