Integrated Advertising Promotion and Marketing Communications: Globa - Kenneth Clow

Integrated Advertising Promotion and Marketing Communications: Globa - Kenneth Clow

2 available / new
Only 2 left – grab it before it’s gone!
R500.00
Shipping
R35.00 Standard shipping using one of our trusted couriers applies to most areas in South Africa. Some areas may attract a R30.00 surcharge. This will be calculated at checkout if applicable.
Check my rate
The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:
 
Standard Delivery
Main centres:  1-3 business days
Regional areas: 3-4 business days
Remote areas: 3-5 business days
Seller
Get it now, pay later

Product details

Condition
New
Location
South Africa
Product code
9780273753285
Bob Shop ID
639520707

For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising promotions and marketing communications together providing students with the information they need to understand the process and benefits of successful IMC campaigns.

TITLE: Integrated Advertising Promotion and Marketing Communications: Global Edition

AUTHOR: Kenneth Clow

SKU: 9780273753285

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 07/03/2011

PLACE PUBLISHED: United Kingdom

PAGES: 464

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 204 mm x 264 mm x 15 mm

WEIGHT: 830 gr

Add to cart

Recently viewed

See more
Seagate ST600MM0006 savvio 600GB hard drive 10K.6 Gb/s
R600.00
Eurolux Silver 2x18W Fluorescent Fitting
R492.00
Southern Rhodesia Royal Tour
R10.00
25 PCS Full Glue Full Cover Screen Protector Tempered Glass film for Nokia 6.1 Plus / X6
R440.81

Similar products

32% OFF
Marketing Communications: Principles and Practice 1
R1,500.00 R2,200.00
Media Promotion & Marketing for Broadcasting Cable & the Internet - EASTMAN,S
R471.00
Survival Communications for the Prepared Citizen
R431.55
31% OFF
ADVERTISING AND PROMOTION - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
R550.00 R800.00