Integrated Advertising Promotion and Marketing Communications Global - Kenneth E. Clow

For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising Promotion and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions the role of social media blogs mobile messaging and other marketing tactics. To help students retain ideas each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media Internet blogs and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students if MyLab is a recommended/mandatory component of the course please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors contact your Pearson rep for more information. MyLab is an online homework tutorial and assessment product designed to personalize learning and improve results. With a wide range of interactive engaging and assignable activities students are encouraged to actively learn and retain tough course concepts.

TITLE: Integrated Advertising Promotion and Marketing Communications Global Edition

AUTHOR: Kenneth E. Clow

SKU: 9781292222691

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 11/09/2017

PLACE PUBLISHED: United Kingdom

PAGES: 512

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 276 mm x 16 mm

WEIGHT: 1020 gr