Integrated marketing communication - DUPLESSIS,F

Integrated marketing communication - DUPLESSIS,F

New 9 available
R434.00
Shipping
Free shipping is available from Aristata Boekwinkels for all orders above R800.00, using one of our trusted couriers.
Check my rate
Free collection is available from various lockers and counter collection points across South Africa, for all orders above R800.00 from Aristata Boekwinkels
View locations
The seller has indicated that they will usually have this item ready to ship within 3 business days. Shipping time depends on your delivery address. The most accurate delivery time will be calculated at checkout, but in general, the following shipping times apply:
 
Standard Delivery
Main centres:  1-3 business days
Regional areas: 3-4 business days
Remote areas: 3-5 business days
Seller
Get it now, pay later

Product details

Condition
New
Location
South Africa
Product code
9780627027956
Bob Shop ID
650602804

With the launch of the first edition of Integrated marketing communication (IMC) in 2001 it was the first title with this title; currently it still is. In recent international publications on this topic authors have questioned the use of the concept IMC preferring integrated brand promotion (IBP).

TITLE: Integrated marketing communication

AUTHOR: DUPLESSIS,F

SKU: 9780627027956

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 13/09/2012

PLACE PUBLISHED: South Africa

PAGES: 411

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 170 mm x 245 mm

WEIGHT: 755 gr

Add to cart

Recently viewed

See more
Tork Craft Heavy Duty G-Clamp 100mm
New
R283.00
1pc Mix color 5 For Samsung Samsung Galaxy S23 Phone Cases
New
R256.00 No bids
Free shipping
3% OFF
HP 764 300-ml DesignJet Yellow Printer Ink Cartridge Original C1Q15A Single-pack
New
R3,800.00 R3,900.00
Union Penny 1936
Secondhand
R50.00 No bids

Similar products

Free shipping
Integrated Advertising Promotion and Marketing Communications Global - Kenneth E. Clow
New
R914.00
Introduction to Integrated Marketing Communications Editor Ludi Koekemoer
Secondhand
R350.00
Strategic Integrated Marketing Communications 3rd Edition
Secondhand
R500.00
Advertising and Promotion: An Integrated Marketing Communications Perspective 2018
Secondhand
R250.00