Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
With the launch of the first edition of Integrated marketing communication (IMC) in 2001 it was the first title with this title; currently it still is. In recent international publications on this topic authors have questioned the use of the concept IMC preferring integrated brand promotion (IBP).
TITLE: Integrated marketing communication
AUTHOR: NOAUTHOR
SKU: 9780627027956
PUBLISHER: Van Schaik Publishers
DATE PUBLISHED: 13/09/2012
PLACE PUBLISHED: South Africa
PAGES: 411
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 170 mm x 245 mm
WEIGHT: 755 gr