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Intended for tutors and students of tourism this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
TITLE: International Cases in Tourism Management
AUTHOR: Susan Horner
SKU: 9780750655149
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 09/12/2003
PLACE PUBLISHED: United Kingdom
PAGES: 410
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 771 gr
