INTERNATIONAL MARKETING 6E - KOTABE,M

Name: INTERNATIONAL MARKETING 6E - KOTABE,M
SKU: 9781118830284
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New

Location

South Africa

Product code

9781118830284

Bob Shop ID

672636214

Offering more real-world application and experience this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment

TITLE: INTERNATIONAL MARKETING 6E

AUTHOR: KOTABE,M

SKU: 9781118830284

PUBLISHER: John Wiley & Sons Inc

DATE PUBLISHED: 12/09/2014

BINDING: Paperback / softback

CONDITION: New

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