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Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises) as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.
TITLE: International Marketing
AUTHOR: Andrew McAuley
SKU: 9780471897446
PUBLISHER: John Wiley & Sons Inc
DATE PUBLISHED: 18/04/2001
PLACE PUBLISHED: United States
PAGES: 356
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 233 mm x 19 mm
WEIGHT: 620 gr