International Marketing - Andrew McAuley

International Marketing - Andrew McAuley

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New
Location
South Africa
Product code
9780471897446
Bob Shop ID
632669461

Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises) as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.

TITLE: International Marketing

AUTHOR: Andrew McAuley

SKU: 9780471897446

PUBLISHER: John Wiley & Sons Inc

DATE PUBLISHED: 18/04/2001

PLACE PUBLISHED: United States

PAGES: 356

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 233 mm x 19 mm

WEIGHT: 620 gr

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