Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Offering more real-world application and experience this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment
TITLE: International Marketing
AUTHOR: Masaaki Kotabe
SKU: 9781118830284
PUBLISHER: John Wiley & Sons Inc
DATE PUBLISHED: 12/09/2014
PLACE PUBLISHED: United States
PAGES: 624
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 205 mm x 252 mm x 21 mm
WEIGHT: 1082 gr