International Marketing - Masaaki Kotabe

International Marketing - Masaaki Kotabe

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Condition
New
Location
South Africa
Product code
9781118830284
Bob Shop ID
632632695

Offering more real-world application and experience this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach Uncovers all the latest trends and hot topics in the field Emphasizes the multilateral nature of marketing Prepares readers to manage global marketing activities in an increasingly competitive environment

TITLE: International Marketing

AUTHOR: Masaaki Kotabe

SKU: 9781118830284

PUBLISHER: John Wiley & Sons Inc

DATE PUBLISHED: 12/09/2014

PLACE PUBLISHED: United States

PAGES: 624

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 205 mm x 252 mm x 21 mm

WEIGHT: 1082 gr

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