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Helps the reader learn understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation development of a strategy against a background of a number of strategic options and the implementation of the chosen option.
TITLE: International Marketing Strategy
AUTHOR: Isobel Doole
SKU: 9781408044070
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 13/01/2012
PLACE PUBLISHED: United Kingdom
PAGES: 250
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 189 mm x 246 mm x 20 mm