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International Marketing Strategy - Isobel Doole
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International Marketing Strategy - Isobel Doole

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Product details

Condition
New
Location
South Africa
Product code
9781408044070
Bob Shop ID
627851286

Helps the reader learn understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation development of a strategy against a background of a number of strategic options and the implementation of the chosen option.

TITLE: International Marketing Strategy

AUTHOR: Isobel Doole

SKU: 9781408044070

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 13/01/2012

PLACE PUBLISHED: United Kingdom

PAGES: 250

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 246 mm x 20 mm

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