| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has to build a relationship with the customer through awareness exploration/expansion commitment and dissolution.
TITLE: Internet Marketing: With E-Commerce PowerWeb
AUTHOR: Rafi Mohammed
SKU: 9780071232593
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/08/2003
PLACE PUBLISHED: United States
PAGES: 768
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 203 mm x 254 mm x 30 mm
WEIGHT: 1451 gr
