Internet Marketing: With E-Commerce PowerWeb - Rafi Mohammed

Internet Marketing: With E-Commerce PowerWeb - Rafi Mohammed

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Condition
New
Location
South Africa
Product code
9780071232593
Bob Shop ID
620232429

Presents a framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. This book focuses on using marketing levers to vary the level of intensity that the consumer has to build a relationship with the customer through awareness exploration/expansion commitment and dissolution.

TITLE: Internet Marketing: With E-Commerce PowerWeb

AUTHOR: Rafi Mohammed

SKU: 9780071232593

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/08/2003

PLACE PUBLISHED: United States

PAGES: 768

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 203 mm x 254 mm x 30 mm

WEIGHT: 1451 gr

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