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This book offers an innovative analysis of a youth TV programme through the world of the producers, the text itself and the way audiences read texts, giving readers a unique tool for a more nuanced reading of African popular culture. Muff Andersson argues that African popular culture is modern, sophisticated, cutting-edge and steeped in complex intertextual referencing to other African and world texts. Her analysis is a far cry from the usual uneasy positioning of popular culture between 'tradition' and 'modernity'. She illustrates advances in African technology - ways of linking the past to the present and the immediate world of the audience - barely explored in dominant cultures. Out of Print.
Softcover. English. Brill Academic Publishers. 2010. ISBN: 9781868885381. 256 pp. Good. Book No: 2505149
