Introduction to Business Management - Oxford (Book)

The book is divided into four parts:

Part 1

Sets the scene by examining the factors which shape today’s business environment and assessing business management within this context.

Part 2

Addresses the planning, organising, motivating, leading and controlling functions within a business organisation.

Part 3

Looks at the functional areas of a business, including the management of operations, human resources, marketing, finances, and purchasing and supply.

Part 4

Concludes by considering business strategy and decision-making, and the important role played by business intelligence.

 

Key features

Amalgamated and streamlined chapters to ensure a complete and integrated discussion of each topic. A new chapter on ethics and the social responsibilities of business to reflect contemporary business practice and stimulate ethical discussion and thought. A new chapter on strategic management and business intelligence to enhance business decision making skills. Additional multiple-choice questions to assist students with self-evaluation.