Introduction to Business Management

Introduction to Business Management - 3rd Edition

Part 1 - Introduction to Business Management
1. The Business World and Business Management
2. The Enterprise as Study Object
3. The Organization and the Business Environment

Part 2 - General Management Principles
4. Introduction to General Management
5. Planning and Organizing in Management
6. Leadership and Control in Management

Part 3 - The Functional Management of the Organization
7. Marketing Management
8. The Marketing Environment
9. The Marketing Strategy
10. Financial Management: An Introduction
11. Asset Management: The Investment Decision
12. Financing Decisions
13. Introduction to Operations Management
14. Operations Management for the Service Industries
15. Purchasing Management: The Purchasing Function
16. Purchasing Management: Activities and Techniques
17. Human Resources Management
18. Human Resources Utilization
19. Public Relations

Part 4 - Contemporary Issues
20. Contemporary Management Issues

Book Stats:
Cover: Paperback
Pages: 442
Authors: Cronje GJ, Hugo WMJ, Neuland EW, Van Reenen MJ
Publisher: Southern Book Publishers
ISBN: 1-86812-499-1
Condition: Some Underlining in the Text